Welcome to
LNM Wealth Advisory
Redefining Wealth. Transforming Lives.
ASEAN’s First Financial Services Firm to Establish 3 NGOs
About Us
Founded in 2014 by Dr. J Lo and Alex Leong, LNM Wealth Advisory Sdn Bhd was established with a simple yet powerful mission which to simplify insurance and financial planning while creating lasting value for individuals, families, and businesses.
Today, LNM Wealth Advisory is a dynamic and visionary financial services firm in Malaysia, led by a team of Certified Financial Planners (CFP) and Shariah Registered Financial Planners. We are committed to delivering holistic and personalized financial solutions that empower our clients to build, protect, and preserve their wealth with confidence.
Our area of expertise include:
- Keyman & Group Insurance
- Property & Corporate Solutions
- Investment Planning
- Estate Planning & Hibah
- Retirement Planning
- HRD Training & Financial Education
- Life & General Insurance
At LNM Wealth Advisory, we believe that true wealth extends far beyond financial statements and balance sheets. We are proud to be the first financial services company in ASEAN to integrate professional financial advisory with high-impact corporate philanthropy — demonstrating that financial success and social responsibility can grow hand in hand.
Through our commitment to community development, sustainability, and social impact initiatives, we continue to champion a purpose-driven approach to finance, empowering not only our clients, but also the wider community towards a more secure, sustainable, and meaningful future.
Corporate Social Responsibility
At LNM Wealth Advisory Sdn Bhd, we believe that business success should create meaningful impact for society. Our commitment to Corporate Social Responsibility goes beyond donations and sponsorships — we build and operate sustainable community-driven organizations that address real social challenges in Malaysia.
We didn’t just write checks. We built operational NGOs to solve specific problems in Malaysia.
1. En Xin Soup Kitchen (恩心慈善机构) (2018)
Mission: To provide the indigent community with better opportunities to improve their quality of life through sustainable and achievable means.
- Actions:
- Daily provision of free hot meals to the urban poor and low-income communities.
- Community outreach and welfare support.
- Collaboration with volunteers and corporate partners to expand social impact.
- Medical assistant and hospital repair initiatives.
- Basic health screenings for the urban poor.
- Community care and social support initiatives.
2. Muhibbah Food Bank Malaysia(亲善食物银行)(2019)
Mission: To battle the hunger issue in a sustainable way; collecting and distributing surplus food and excess run-of-stock, rescuing close-to-expiry or rejected-for-sales stock from manufacturers and importers.
Actions:
- Nationwide food aid distribution programs.
- Emergency disaster response and flood relief operations.
- Food rescue and sustainability initiatives to reduce waste.
3. Yayasan Muhibbah(亲善基金会) (2024)
Mission: Empowering Communities, Enriching Lives
Actions:
- ESG-Driven Initiatives
- Special needs early intervention centres
- Educational scholarships for underprivileged children
- Community empowerment and economic development projects
- Sustainable social impact programs aligned with ESG values
The Two Special Needs Centres :
4. Little Angels Nurturing Care Centre (小天使自闭儿童培育中心) (2022)
Location: Mantin, Negeri Sembilan
Service Users: Special needs children (ASD, ADHD, GDD, Dyslexia).
Services:
- Individualised early intervention programmes.
- Behavioural therapy.
- Speech therapy.
- Occupational therapy.
- Social interation and communication training.
5. Loving Angels Enhancement Care Centre (爱天使自闭青少年护理中心) (2023)
Location: Mantin, Negeri Sembilan
Service Users: Special needs children & teenagers (ASD, ADHD, GDD, Dyslexia).
Services:
- One-to-one therapy sessions.
- Developmental enhancement programmes.
- Family counselling and caregiver support.
- Emotional and social development guidance.
Through these initiatives, LNM Wealth Advisory Sdn Bhd continues to demonstrate that financial excellence and social responsibility can coexist — creating sustainable impact for communities while building a more compassionate and inclusive society.
Recognition
(ASEAN Record)


“Asean’s First Financial Services Firm to Establish 3 NGOs Since 2018, Facilitating Flood Relief Aid for 278,188 Families, Benefiting 1,405,844 Individuals, with In-Kind and Monetary Donations Totaling RM17,421,057 Over 7 Years (2018–2024).”
RM 17.4 Million+ : Total value of donations and aid .
1.4 Million+ : Individuals impacted by food and disaster relief .
278,188 : Families directly supported .
3 NGOs : Established since 2018 .
7 Years : Of continuous humanitarian service .
In Collaboration with